The everyday repeat.

A gentle daily cleanser for face and beard. The kind of product customers build into a routine.

16 fragrance variants match the rest of the range, keeping the customer experience consistent.

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1881 Inspired by Cerruti 1881 Fresh, clean, aromatic fougère — a classic barbershop staple.

Farenheight Inspired by Dior Fahrenheit Violet leaf over leather and woods — bold, iconic, unmistakable.

Bad Boy Inspired by Carolina Herrera Bad Boy Sweet-spicy and woody with pepper and cocoa — modern and playful.

C. Aventos Inspired by Creed Aventus Sophisticated Pineapple, Birch and Musk — the scent of success.

Invictus Inspired by Paco Rabanne Invictus Marine freshness with Grapefruit and Ambergris — sporty and youthful.

Savage Inspired by Dior Sauvage Crisp Bergamot, Sichuan Pepper and Ambroxan — ultra-popular and high appeal.

Oud Spice Inspired by Tom Ford Oud Wood Rich oud, sandalwood and vetiver — luxurious and distinctive.

One Million Inspired by Paco Rabanne 1 Million Spicy leather with cinnamon and amber — bold and attention-grabbing.

Cold Water Inspired by Davidoff Cool Water Crisp aquatic freshness with mint and lavender — timeless everyday scent.

Myrrh & Tonka Inspired by Armani Privé Myrrhe Impériale Warm myrrh, vanilla and tonka — smooth, resinous and sophisticated.

Gentleman Reserve Inspired by Givenchy Gentleman Reserve Iris and vanilla with smoky woods — refined and contemporary.

Izzy Miyaki Inspired by Issey Miyake L'Eau d'Issey Yuzu, lotus and fresh aquatic notes — clean and minimalist.

Phantom Inspired by Paco Rabanne Phantom Lavender, vetiver and lemon — modern, fresh and energetic.

CK1 Inspired by Calvin Klein CK One Clean citrus, green tea and musk — unisex and universally appealing.

Joup Inspired by Joop! Homme Warm cinnamon, vanilla and tonka — sweet, bold and memorable.

Unfragranced No added fragrance. Pure, natural base oils — ideal for sensitive skin or layering with other scents.

Test all 16 scents side by side before you choose what to list. The £49.99 Service Package includes label design for the variants you choose to list — up to 48 branded products across 3 formats with 16 fragrance variants each.

Key benefits

Gentle cleansing for face and beard
Removes buildup without stripping oils
Suitable for daily use
Label design for the fragrance variants you choose to list
White-label ready with compliant design

Positioning note

Face & Beard Wash is the daily-use product that keeps customers coming back. It pairs naturally with Beard Oil as a two-step routine, or with the full range for a complete regimen. The £49.99 Service Package helps that range look coherent with label design, compliance, store connection, support, and your BYB tester set included.

The everyday repeat.

16 fragrance variants

Key benefits

Positioning note

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