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What this means for you

If you're new to cosmetics, compliance can feel like the hardest part. Here's the good news: we've already done the heavy lifting for the products we supply.

Full safety documentation

Every cosmetic product placed on the UK market must have a Cosmetic Product Safety Report (CPSR) — a mandatory document compiled by a qualified safety assessor that proves the product is safe for use. Build Your Blend holds a full CPSR for all of its products. This is a legal requirement, not optional.

Compliance handled by us

The law requires every cosmetic product to have a designated "Responsible Person" — the legal entity accountable for ensuring compliance, maintaining product documentation, and managing post-market safety monitoring. Build Your Blend acts as the Responsible Person for the products it places on the UK market. Their name and UK address appear on product labels.

In plain English: the products you receive through Build Your Blend are safety-assessed, legally documented, and ready for the UK market. You don't need to commission a safety report or find your own compliance contact for these products. That's already done.

What we handle

Safety reportFull Cosmetic Product Safety Report held for all Build Your Blend products.
Compliance handledBuild Your Blend is the Responsible Person for the products it places on the UK market.
Compliant label designWe design labels for your white-label products with all required compliance information on the back.
Claim guidanceWe advise on what can and cannot be claimed on-pack and online, following UK cosmetic regulations.
Range buildingWe help you select variants and product combinations that work cohesively as a brand.

The six Common Criteria

All cosmetic claims in the UK must meet the six Common Criteria defined by the CTPA (Cosmetics, Toiletry and Perfumery Association). We design labels and guide positioning with these principles in mind.

Legal Compliance

Claims must comply with all applicable UK laws and regulations governing cosmetic products.

Truthfulness

Claims must not exaggerate what a product can do. If a product conditions beard hair, we say that — nothing more.

Evidential Support

Claims must be backed by verifiable evidence. We avoid claims that cannot be substantiated.

Honesty

Claims must not mislead consumers about a product's characteristics, functions, or effects.

Fairness

Claims must not denigrate competitors, ingredients, or other products unfairly.

Informed Decision-Making

Claims must enable consumers to make informed choices. Clear, accurate, and understandable information.

Reference: CTPA Guidance on Cosmetic Claims

Your responsibilities as a brand owner

Build Your Blend handles compliance for the products it formulates and places on the market. But when you sell under your own brand, there are responsibilities that sit with you. Here's what you need to know.

Your brand, your obligations

Products from Build Your Blend: We act as the Responsible Person for the products we supply. This covers the safety report, product documentation, UK market notification, and post-market monitoring. You don't need to manage any of this for Build Your Blend products.

Products from other sources

Independent sourcing: If you source products from other manufacturers or create your own formulations, you will need your own Responsible Person for those products. The compliance coverage we provide applies to Build Your Blend products only.

Your online store

Product claims online: When listing products on your website or social media, make sure your marketing claims are accurate and don't overstate what the products can do. We'll guide you on what's appropriate during the label design process.

We recommend seeking independent legal advice for your specific compliance obligations. The information on this page is for general guidance and does not constitute legal advice.

Questions about compliance?

You don't need to be an expert. We handle the compliance paperwork — you focus on your brand. Get in touch and we'll explain everything in plain English. No pressure, no pitch.

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